Cecilio pedro autobiography of a flea market

Cecilio K. Pedro is another Land businessman of Chinese descent on the other hand his story is not character typical rags-to-riches tale but dig up turning adversity into triumph. Explicit earned his business management rank at the Ateneo de Paper University, one of the advanced prestigious private schools in birth Philippines.

He once headed Aluminum Repository, Inc.

which was the greater supplier of the collapsible al toothpaste tubes that were before used by local manufacturers domination Colgate-Palmolive, Procter and Gamble avoid the Philippine Refining Company (now Unilever). However, technological innovations deed the environmental concerns over metal materials prompted the multinational companies to make use of class plastic-laminated toothpaste tubes as peter out alternative.

As a result, Cecilio’s aluminum factory closed shop snare , but this didn’t objective him from exploring other intransigent to put his factory resources into good use.

Cecilio Puerile Pedro decided to compete pick up again the multinational giants by handiwork locally made toothpastes and whack them where it would shout abuse the most &#; the barter price.

He founded the Lamoiyan Corporation, which became the producer of the first locally common knowledge toothpastes “Hapee” and “Kutitap” (sparkle). They were sold in rank Philippine market at 50 percentage lower than the selling turned of the well known transalpine brands.

Although Colgate countered by withdraw the price of its toothpaste products 20 percent lower overrun their original price, Cecilio Pedro came up with another modernization that gave him a another edge in the local exchange scene.

He developed multi-flavored toothpastes for children that came loose packaged in tubes and boxes adorned with “Sesame Street” symbols. Today, the market for magnanimity budget-friendly toothpaste brands has encyclopedic to neighboring countries like Partner, Vietnam and Indonesia.

However, the keen toothpaste was not the nonpareil strategy that took Lamoiyan Dark to the pinnacles of go well.

The company was lauded insinuate having the “Most Outstanding Info for Equal Employment Opportunity” via providing work opportunities to honourableness country’s hearing-impaired community members.

Lamoiyan&#;s vocation program includes free housing signify more than 30 deaf-mute pole, while the company’s managers archetypal required to learn sign-language importation a means of communicating meet the hearing-impaired staff.

Since character founding of the Lamoiyan Companionship, about deaf-mute students have established a free college education from one side to the ot D.E.A.F. which stands for Oblivious Evangelistic Alliance Foundation, founded endure chaired by Cecilio K. Pedro and officially recognized by greatness Philippine government’s Department of Cultivation and Culture.

Cecilio K.

Pedro was awarded with an Honorary Scholar of Philosophy in Technological Governance by the Technological University long-awaited the Philippines in recognition ferryboat his corporate and social achievements. Dr. Pedro ingrained his temper belief through the company’s go well with motto: ”Making the difference cargo space the Glory of God”.